What is "Language power"? What is meant here in general is that all power must finally use language, be conveyed through it and manifested in it, to command, that is, to speak, where others must only hear and obey. In a more narrow sense, this understanding of the “language power” is a matter of the instrumentalisation of language for the purpose of exercising power. The command of language itself becomes a means of power: as political rhetoric and demagogy, as ideology and bedazzlement, as seduction through words, as “persuasion”. This power of language extends from large political contexts, from the manner of speaking and thus also of thinking that dictatorships and totalitarian orders force upon dominated people, to the small scenes of everyday life, to the arts of seduction of advertising, the sales tricks of telephone marketing, or the menacing undertones at the workplace or in the family.p
This first interpretation of the “language power” already shows two things. On the one hand, that language and speaking must be distinguished in the exercise of power. The possibilities of language from the way in which language is actually used in spoken words. On the other hand, the interpretation also gives a presentiment that the power which is exercised through language always already bears within itself the germ of its counter-power. For the language of political demagogues and tyrants can be seen through as language. And by means of language itself. So that language conveys the power of violence or domination and at the same time undermines it.
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